Eko is a Japanese company with headquarters in Tokyo, offices in Europe and the USA and an increasing presence in other markets. It is dedicated to the development, manufacturing and sales of sensors and systems in areas focused on environment quality, climate/meteorology, renewable energy and material characterization and analysis. The company asked Erretres. The Strategic Design Company to take on its rebranding project with the goal of redefining its values and consolidating its global position by developing its strategy and creating its visual identity. Other needs included a new tagline, the verbal identity and the definition of key messages.