Alexia is a new real estate group created by a team of partners that boasts more than 40 years' experience in the industry. By adapting its vision to the current market state, this management team is able to seek out the best locations in the country and thereby offer its clients a new concept of residential homes committed to innovation, technology and achieving balance between location, quality, design and price. Our work process began with a research and strategy phase, geared towards identifying a unique territory for the brand. Likewise, the communication style was defined, as well as the brand's tone of voice - through the analysis of multiple references -, in order to establish an intimate and trustworthy relationship with customers. Erretres' goal is to make Alexia a modern and reachable brand for its clients, which will serve as a reference point in an industry that is typically seen as cold, distant and impersonal.