Kiddor is a new orthodontics brand franchise that needed a powerful brand oriented to parents and children (the main target of the brand). The work of Erretres included the development of all the strategy, the naming and all the visual identity, that have been developed in several pieces such us the website, letterhead and interior design. Verner Panton's inspired colors and interiors, a unique logotype and a complete set of elements complete the range of elements that have been applied in a vast number of pieces. We had to develop the parallel world of the Kiddors and its 5 mascots.