CANAL+ Spain, the pay television satellite network, is a brand that has evolved into a worldwide reference for quality, originality and ambition in terms of content. Its commitment to technology has made it possible to bring this product to any time and place, "where and whenever you want", thereby creating an intense and personalized experience. The branding project developed by Erretres. The Strategic Design Company, faced the challenge of renewing the brand's connection with its audience through a completely new identity. Its objective is to transmit the differential experience enjoyed by CANAL+ users, through their own points of view. This project is rooted in the need to take this platform's five million users and place them at its core, making them its protagonists. The project includes the development of the corporate strategy, brand architecture, communication tone and visual identity, as well as the implementation of the above throughout different services and products. This implies a profound change in the company's corporate culture, made possible through a disruptive project that was internally given the code name "the Erretres project". For nearly a year, Erretres has been developing a 360º branding project that includes: core elements, broadcast identity, website and online presence, above and below the line advertising, internal and external communication, social networks, corporate graphics, media and events, retail spaces, vehicles, packaging, merchandi